Styleguide — RM Beauty Lounge - Onglerie & Formations

Greenfield brand build (no existing website, no logo found). The only real brand material is

the business's own Google-listing portfolio: 8 owner-attributed photos of finished manicures shot

on porcelain-white and soft-grey backdrops. The photos are consistent and deliberate — this is a

studio that already has a visual identity, it just lives on their nail work. The site's job is to

frame that work like an editorial, not to decorate around it.

Atmosphere

Soigné, precise, quietly premium. A "lounge" and an academy, not a walk-in bar. The look:

porcelain backgrounds, warm near-black ink, one deep bordeaux lacquer accent, milky-rose washes.

French-magazine editorial rather than Instagram-glitter.

Palette — rationale per token (eyedropped from the portfolio photos)

| Token | Value | Source |

|---|---|---|

| bg porcelain | #F7F3EF | the white ribbed-knit / porcelain backdrops (photo-01, 02) |

| surface-blush | #F4E9E5 | milky-rose gel tones (photo-01, 02) |

| primary bordeaux | #6B1F32 | the deep burgundy manicure (photo-04) — the CTA is a lacquer color |

| accent blush | #C99A90 | nude/rose gel + skin tones; accent-text darkened for AA contrast |

| noir | #1C1518 | the jet-black manicure (photo-08) — dark "Formations" band |

| ink | #241A1D | warm espresso near-black, harmonized with noir |

| muted, line | #6E5F62, #E6DAD4 | warm greys from backdrop shadows |

Greens/blues/neons appear in single manicures (seasonal designs) — treated as content, not brand.

Typography

• Headlines: Bodoni Moda (variable). A high-contrast didone — fashion-editorial, thin/thick

strokes echoing the precision of the work. Distinct from every sibling project in the portfolio.

• Body: Hanken Grotesk (variable). Warm, clean grotesque; excellent at small sizes.
• Kickers: Hanken Grotesk caps, 0.22em tracking, accent-text.

Shape & materials

• Buttons: pill (lacquer feel), primary with gloss inset highlight.
• Images: arch radius (160px top arch) on the hero image — a nail-silhouette echo used ONCE;

gallery tiles use md radius.

• Hairline rules (line) as section separators; no heavy borders, no drop-shadow cards on light

sections (shadow only on the hero image and dark band).

Layout DNA

Asymmetric editorial: left-aligned type, oversized didone display against generous porcelain

whitespace; full-bleed blush washes to separate acts; one dark noir band (Formations) as the

visual pivot; glossy photo gallery in a broken grid (varying tile heights).

Voice

Vouvoiement. Confident, précis, sensoriel sans clichés du luxe («écrin», «cocon» interdits).

Short sentences. The work is the proof — describe it factually («manucure russe», «semi-permanent»,

«hygiène stricte») and let reviews and photos carry the emotion.

Sample sentences (tone reference, not final copy):

• «Des ongles nets, brillants, qui tiennent des semaines.»
• «Chaque instrument est stérilisé entre deux clientes.»
• «Vous choisissez la forme, la longueur, la couleur — on s'occupe du reste.»

Don'ts

• No glitter-pink template look, no gold foil, no script fonts.
• No stock photos of generic hands — the business's own work or labeled placeholders.
• No luxury clichés in copy; no invented prices, diplomas, or team roster.