Décisions — dossier

Decisions — RM Beauty Lounge

2026-08-10 — Draft-first spec site for an uncontacted lead. Pat asked for the full

pipeline from the Google listing (place id ChIJ0enJJq4xjEcR46dopscL3VA) with a Cloudflare

preview. No operator input exists; unknowns are visible [TBD: …] placeholders, the site

ships with draft ribbon + noindex, and the dossier surface stays linked for review.

Category: beauty-nail-salon-or-aesthetic-clinic as a one-pager — see category-mapping.md.
Brand: greenfield "porcelaine & bordeaux" editorial. No existing site/logo. Tokens derive

from the only real brand material: the 8 owner-attributed portfolio photos on Google (porcelain

and soft-grey backdrops, milky-nude gel work, one deep-burgundy manicure, one jet-black

manicure). Full rationale per token in brand/styleguide.md.

Typography: Bodoni Moda (display didone — fashion-editorial, echoes the precise glossy

work) + Hanken Grotesk (body). Deliberately not reused from the portfolio's previous sites

(Fraunces, Playfair, Cormorant, Marcellus, Karla, Jost… — see distinctiveness review).

Stack: Astro 5 static one-pager, conventions copied from kenna-coiffure (tokens generator,

copy-deck loader, dossier surface generator, draft ribbon). Mechanics shared, visuals not.

Gallery: owner-attributed Google photos as draft placeholders (rights pending — cautions.md);

SEO filenames; astro:assets optimization; ≤500KB gate.

Primary CTA: call 079 873 27 81 (only public booking channel). Sticky mobile call bar.
Copy deck section names (home): meta, hero, hero-facts, institut, services, gallery,

gallery-images, formations, reviews, reviews-link, hygiene, visit, visit-facts.

2026-08-10 — primary pushed from #571E2C to #6B1F32 after check-distinctiveness flagged

RGB proximity to silvia-jayet-reflexologie's near-black green; brighter bordeaux also gives the

CTA more presence. Gates now clean (tokens ✓, distinctiveness ✓).

Hero layout: text-left/photo-right exists in recent siblings, but differentiated by the

arch-masked portrait image (nail-silhouette echo), porcelain field, and didone display.

Swap test: bordeaux-lacquer didone editorial ≠ any sibling project (orange Kenna, gold/noir

Ali Barber, sage Silvia, blue Zecevic…). Palette from the business's own manicure photos.